QV systems

How do you bring your brand up to speed with your business growth?

QV Systems had a problem many scale-ups know well. Their auto and asset finance technology had evolved brilliantly – but their brand story hadn’t kept up.

As their product evolved toward embedded finance, the team struggled to explain what they stood for clearly, consistently, and convincingly. They needed a fresh and confident foundation – one that would truly resonate with buyers and communicate growth, trust, and partnership.

Building the human factor into fintech

We created a whole new brand from the ground up – new positioning, messaging, narrative and visual identity.

Working closely with QV’s leadership and marketing teams, we developed a brand narrative around agility, enablement, and client success. At its core was the idea of Human Affinity: a brand narrative balancing rational clarity with emotional credibility, based on behavioural insight.

We simplified their messaging and zeroed in on the points that mattered most to decision-makers. Then we brought this to life with a completely new visual identity – a bold and transformative look that was entirely different to their existing brand. It showed just how much they were evolving, while staying focused on clarity, scalability and digital performance.

The impacts

QV’s leadership told us the refreshed narrative and visual identity “unlocked confidence” and allowed for more effective conversations with prospects, partners and investors.
The new messaging and visual assets went on to form the basis of investor and partner decks during the brand’s next funding stage.