How do you turn complexity into clarity without losing your edge?

Uniting multiple businesses under one strong, distinctive identity is tricky. TPXimpact had exactly this challenge.

They’d been a group made up of different businesses – each with their own perspectives and propositions. But, having transformed into a single entity, they needed a clear identity, sharp messaging, and a strong, unified value proposition.

Their challenge: simplify their complex set of offerings into one coherent narrative, articulate tailored messages for each audience segment, and deliver brand campaigns that inspired both internal stakeholders and external clients.

Turning strategy to storytelling

With the foundations laid, we created and launched a high-energy, multi-channel brand campaign – including a standout hero video.

The bold, creative approach was nothing like TPXimpact had ever seen before. It successfully set them apart from competitors, got attention from their target audiences and even helped pull internal teams closer together, instilling genuine pride in their unified brand.

Want to see more about the process of making the hero video?

Check out the behind-the-scenes here

The impacts

The CVPs and messaging framework are being used consistently by all internal departments, helping internal integration and smoother processes.
The board fully embraced the new strategy, messaging, and the bold creative vision.
The brand campaign didn’t just meet targets, it smashed them. Impressions, click-through rates, and landing page visits all exceeded targets (significantly beating LinkedIn benchmarks).